
Problems We Solve
Here we describe the business problems we can help solve.

Strategy and Competitors
– Lack of strategic clarity — we don’t understand where we are heading or why; our thinking is dominated by profit, payback, and dividends.
– Uncertainty about market opportunities — we don’t know which segments are the most promising or how to work with them effectively.
– Our business model is undefined — we haven’t attempted to align its core components.
– An inspiring mission, vision, and values for the team?! We don’t have them — and, more importantly, we don’t see why we need them.
Disciplines involved

Management and Analytics
– We don’t understand the differences in margin across products and product lines.
– Our fragmented data can’t be consolidated into a single management view.
– There is no unified digital picture of the business — decisions are made blindly.
– There is no KPI system — we can’t measure team performance or track strategic progress.
– We have reports, but they don’t generate insights. The business runs on intuition.

Product and Marketing
– It’s unclear who our target audience is and what they really want.
– Our products don’t resonate with customers — low conversion rates and high drop-off.
– We lack a clear product strategy and product analytics.
– No brand positioning and a weak identity — even creating website content is hard because we don’t know how we differ from competitors.
– Our marketing and go-to-market strategies are chaotic or purely intuitive.
Disciplines involved

Efficiency and Finance
– Budgets are based on guesswork rather than a financial model.
– We can’t forecast revenues or expenses with any confidence.
– Our pricing strategy is suboptimal — we’re losing profit.
– We don’t understand our unit economics — we don’t know where we make money and where we lose it.

Organization and Processes
– The business is in chaos — duplicated functions, unclear roles, and a lack of accountability.
– No clear operating model — processes and teams are neither aligned nor coordinated.
– Weak organizational structure — communication breaks down and tasks aren’t brought to completion.
– Low productivity — processes are informal and there are no defined standards.

Competencies and Talent
– The team is struggling to keep up with growth — it lacks the necessary competencies.
– There’s no system for training, competency planning, or skills assessment.
– No internal culture or shared standards of behavior — everyone works in their own way.
– New hires don’t receive proper onboarding — and staff turnover is high.
– The team is overwhelmed with operations — there’s no time left for strategy.
Disciplines involved

Technology and Digitalization
– No end-to-end analytics — our IT infrastructure is incomplete and fragmented.
– Automation and digitalization are insufficient — manual work still consumes too much time.
– AI adoption? That feels like science fiction to us.
– ERP and business intelligence systems are either not implemented or not working as they should.
– AI in customer service? Easy to start, hard to manage and control.
Disciplines involved
Business Analytics System