About Us

We are a consulting firm specializing in strategy and operational development, tailored to the needs of small and medium-sized enterprises and startups. Drawing inspiration from the methodologies of leading global consulting firms – and bringing firsthand experience from working within them – we deliver high-impact advisory services at affordable prices. Our services include business modeling, fractional C-level services, fundraising and venture development support, operating model design, and go-to-market strategy.

Thanks to our lean and flexible approach, we help companies accelerate their growth, attract capital, and scale sustainably – without the excessive costs typical of traditional high-fee consulting models.

Antony Borowski, PhD

Antony Borowski, PhD

Managing Partner

Business Modeling, Strategic and Operations Management, Strategic Marketing

Antony has over 10 years of experience in professional financial and business consulting.

Early in his career, Antony focused on audit and pricing for international companies in the commodities and pharmaceutical sectors. Later, he deepened his expertise in supporting large-scale M&A transactions, as well as in developing and optimizing business models and operating models for major international corporations.

Antony’s professional interests and competencies include managing and delivering the following types of projects:

  1. Development of corporate strategy, organization and facilitation of strategy sessions for C-level executives and board members, creation of long- and medium-term business development concepts and roadmaps.
  2. Business model and value proposition design for end customers, including adjustment of existing business models to reflect market trends and evolving customer needs.
  3. Preparation of financial models and evaluation of investment projects. Implementation of product analytics and unit economics in day-to-day business operations.
  4. Optimization of operating models, including revision of the functional profiles of interdependent entities, design of contractual infrastructure, internal policies, business processes, and employee incentive and performance systems (KPIs).
  5. Building trust and holding structures for corporations and private individuals, including asset management within a family office framework.
  6. Development of pricing policies (including for intragroup transactions), including running the pricing function as an external team.
  7. Support of complex M&A transactions involving large-scale business acquisitions or sales.
  8. Other projects, including acting as an external (fractional) COO or CFO for small and medium-sized businesses.

Antony is a certified expert in business modeling and innovation, having completed a course at the Hasso Plattner Institute School of Design Thinking at the University of Potsdam (Berlin area). This background enables him to conduct workshops (including Design Thinking sessions and sessions based on other methodologies) focused on identifying and implementing business innovations.

Antony has extensive experience at international consulting firms such as Ernst & Young and BCG (Belarus, Russia, Germany), as well as at global industrial companies including Lanxess and Envalior.

He holds a PhD in Economics with a specialization in finance and taxation and is affiliated with a research laboratory at the Department of Taxation of the Belarus State Economic University (Belarus).

Cyril Schemelev

Cyril Schemelev

Managing Partner

Business Analytics, Software Development, Product Management, Strategic Management, Strategic Marketing

Cyril has 10 years of experience in software development, branding, and digital advertising.

He began his career in targeted advertising and SMM, and developed small websites on WordPress and Ruby on Rails. He co-founded a branding agency and led an IT, outsourcing and outstaffing division. He then went on to work at Politico and a subsidiary of Adobe.

His professional interests and expertise include:

  • IT Management
  • Business Analytics
  • Project Management
Vladimir Biruk, PhD

Vladimir Biruk, PhD

Senior Advisor, Expert in Turnaround Management, Finance, and Corporate Governance

Vladimir is a CMC-certified management consultant (IMC USA) and a professor at LIGS University with over 30 years of international experience in finance, organizational transformation, and turnaround programs. His track record includes 50+ consulting engagements and 36 turnaround (restructuring) programs, as well as participation in initiatives and research supported by the World Bank, the EU, and UNDP.

Before focusing on consulting and academia, Vladimir contributed to building the national financial market infrastructure through the Belarusian Interbank Currency and Stock Exchange and worked at the intersection of regulation and financial instruments in cooperation with central banks. In parallel, he has developed strong educational and applied expertise in IFRS, risk management, corporate finance, and governance models.

Core expertise and typical engagements:

  1. Turnaround diagnostics, stabilization, and restructuring roadmaps (finance, assets, liabilities, and governance setup)
  2. End-to-end finance function support: planning, performance control, management reporting, and preparation for investment decisions and transactions
  3. Implementation of risk management, compliance, and corporate governance practices
  4. Building transparent KPI and data-driven decision-making systems (BI deliverables, controllability, and structuring complexity) aligned with the agency’s value proposition
  5. Executive and team capability building (workshops, advisory, mentoring) across strategy, finance, and operational change

Vladimir combines hands-on consulting, senior management experience, and academic rigor, helping clients translate complex financial and organizational challenges into a clear action plan and measurable outcomes.

Evgeny Borodin

Evgeny Borodin

Marketing Expert in Aesthetic and Medical Services

Evgeny has 15 years of experience in marketing and advertising.

Early in his career, he worked in media planning at international advertising agencies such as Publicis and BBDO, as well as at the Belarusian agencies Subbota and Goodrank.

He has 5 years of experience in product marketing for private medical centers and aesthetic cosmetology clinics in Belarus: in Minsk (Proud Clinic, Santana, Verba, Korona, Linii), Borisov (YLC), and Soligorsk (Roshes). He was responsible for the full scope of marketing management for these brands, including leading the implementation of technology solutions (CRM, MIS, website, call center), improving the customer experience, and driving growth in product metrics.

Maria Schemeleva

Maria Schemeleva

Delivery & Partnerships Manager

Business Analytics, Project Management

Maria specializes in business analytics and project management. She supports the agency team at every stage of project delivery.